Alexander Westerman is a New York City based  creative director.


My skills are broad, from print to web to theatrical set and environment design. I have leveraged those skills for big brands looking to connect with their consumers wherever they are and in ways that make most sense with a brand’s core DNA.For the last ten years I’ve primarily worked in the digital space with experience including brand, e-commerce, video for web, mobile (web and apps), tablet, branded entertainment, games and virtual worlds. Non-digital experiences have been retail design, tradeshow design, entertainment performances and promotional events. I’ve also produced non-digital creative, print advertising, OOH and broadcast commercials.


OpusLA is Alex Westerman's brand consultancy that help brands communicate, connect, and differentiate. We create new brands and products, as well as spaces, events, campaigns, UX/UI design, website and app development.

Spark networks

Spark Networks is a leader in creating niche focused brands and provider of multicultural online personals and media in the United States and internationally. JDate and ChristianMingle are the two major iconic brands in the portfolio of approximately 30 online dating sites.

Guthy | Renker

Guthy-Renker is a direct-response marketing company that sells products directly to consumers through infomercials, television ads, direct mail, telemarketing, e-mail marketing, and the Internet.


Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Mattel has a portfolio of iconic consumer brands, including American Girl, Barbie, Fisher-Price, Hot Wheels and Thomas & Friends, and creates systems of play, content and experiences that help kids unlock their full potential.


Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films.