Breathing Life into Ideas, Connecting People to Brands
Alexander Westerman is not just a Creative Director—he is a storyteller, a dreamer, and a builder of experiences. With an unparalleled blend of artistic vision and strategic acumen, Alex forges connections between brands and their audiences through work that is as beautiful as it is meaningful.
From the vibrant streets of New York City, where his passion for creativity was born, to the bold innovations that define his career today, Alex’s voice resonates in every project he touches. His philosophy is simple yet profound: great design is not just seen; it is felt. It transcends surfaces to form connections that leave enduring impressions.
A Creative Force Driven by Vision and Purpose
A Master of Diverse Creative Disciplines
Alex’s career is a tapestry woven from a remarkable array of skills and experiences. His expertise spans across industries and platforms, enabling him to deliver thoughtful, impactful solutions.
- Creative Vision: Award-winning direction for digital campaigns, live events, and branded experiences.
- Design Strategy: Crafting innovative brand identities and ensuring every element reflects the core values of the brand.
- Leadership Excellence: Inspiring and mentoring teams to bring bold ideas to life with precision and passion.
- Holistic Approach: Harmonizing design, strategy, and results, from conceptualization to execution.
Career Highlights
Visionary Leadership Across Industries
- Sur La Table: Empowering customers through culinary journeys while redefining standards for sales and engagement.
- OpusLA: Thriving as a consultant, Alex has created everything from brand identities to digital experiences. Signature projects include Padua Farms’ innovative “Lovedrops” brand and the reimagining of agricultural marketing.
- Spark Networks: Leading a creative transformation for global niche-focused brands, including iconic names like JDate and ChristianMingle.
- Guthy-Renker: Driving the digital creative vision for global brands like Proactiv and WEN Hair Care.
- Mattel: Elevating the Mattel brand to new heights with groundbreaking digital products and the launch of its first domestic retail store.
- Nickelodeon: Developing immersive virtual worlds and pioneering award-winning experiences for children, including Nicktropolis and TurboNick.
Alex’s career is marked by a singular focus—creating emotional connections between brands and their audiences. Whether working in digital marketing, retail, or entertainment spaces, his work is unified by its ability to resonate deeply, inspiring brand loyalty that lasts a lifetime.
See My Work, Start the Conversation
Looking for a leader who can transform your vision into an unforgettable experience? Alex Westerman’s legacy of ingenuity speaks for itself.
Step into a world of creativity with Alex—where every idea becomes a masterpiece, and every project leaves an indelible mark.
Contact Alexander
Alex Westerman in the News
- Nasdaq – Earnings Call – Spark Networks
- The Hollywood Reporter –12 Hollywood Weddings on the Way – The Hollywood Reporter
- Esquire Magazine – Fifty States-Plus D.C.-and Fifty-One Ways to Get Married
- Communication Arts – Mattel, girls wearing butterfly wings
- Beverly Press – Happy “Paper” Anniversary
- The New York Times – A Wing, a Prayer And Presto, It’s Web TV
- The New York Post – Are You Working Too Hard
- Interview on WHNZ – Alex Westerman Interview (audio)
- The Ithacan – Thematic diversity expands Horizon
- The Ithacan – Unusual dance exceeds limits
Awards
- 2012 Webaward – Web Marketing Association Best Entertainment Website – PollyPocket.com
- 2011 IAC Award – Outstanding Website – Monster High – monsterhigh.com
- 2010 Communication Arts Advertising Annual New Corporate Photography
- 2010 Webby Award – Mattel Games Portal mattel.com/games
- 2010 IMA Award – Barbie’s 50th website – Best in Class
- 2009 OMMA Award for Best Social Campaign – Barbie’s 50th Anniversary
- 2009 IMA Best in Class, Celebrity/Fan: Barbie’s 50th Anniversary website
- 2009 WMAA for Outstanding Web Development & Social Media Standard of Excellence; Barbie’s 50th
- 2008 Webby Award – Social Networking – Nicktropolis.com
- 2008 Webby Award – People’s Voice Best Youth Site – Nick.com
- 2008 Parents’ Choice Award – Nicktropolis.com
- 2008 Parents’ Choice Award – Nick.com
- 2007 Webby Award – People’s Voice Best Youth Site – Nick.com
- 2004 Forbes Best of the Web – ThrillNetwork.com