Alexander Westerman - Creative Director

a New York based creative director with over 15 years of transmedia brand engagement and experiences.

Gorilla Trekking in Uganda’s Bwindi Impenetrable Forest

Gorilla Trekking in Uganda’s Bwindi Impenetrable Forest is a once-in-a-lifetime experience. Almost half of the planet’s remaining mountain gorillas live within the Bwindi Impenetrable National Park in Uganda. It’s one of only three locations left in the world where people…

RadicalZoo – a streamer before its time

A Brief History about RadicalZoo I created RadicalZoo Entertainment in 1998 as “The outsider independent entertainment network.” To create a medium that blurred the line between traditional entertainment and e-commerce by producing a combined unique shopping and entertainment experience. The…

Adoration of Art

In this short film Adoration of Art, I captured individuals and crowds looking at famous works of Western art in the world’s most popular museums. While looking at the “Adoration,” viewers are confronted with the act of looking itself and…


Concrete Architecture – Light as Air

Concrete architecture is often associated with cold, dreary, heartless, foreboding, institutional buildings. This ancient building material, first used by the Romans when used correctly, can appear to be lighter than air. Concrete buildings can welcome you to experience spaces in new ways. No other building material fuses form and function, with sculpture-like qualities. Concrete Buildings Buildings that are chiefly constructed with concrete can be transformed into much more than just depressing factory buildings, warehouses or formed blocks used as housing…
David Hockney Pearblossom Highway

David Hockney’s Pearblossom Highway

In 1986, David Hockney created the photographic collage titled Pearblossom Highway, 11-18th April 1986, #2. It is a unique interpretation of his California road trip on a stretch of highway, CA 138. About David Hockney’s Pearblossom Highway The scene not only consists of the driver’s perspective but of the passenger’s eye view as well. David Hockney was so fascinated with this road trip through the Antelope Valley on the outskirts of Los Angeles that he created a meaningful interpretation using over…
Guardian Angels New York City

Guardian Angels in New York City in 1981

Pictures of the Guardian Angels in New York City in 1981. In 1981, photographer Geoffrey Hiller was shooting this story for some European magazines. He bonded with a young Latino man, Apache, who lived in Hell’s Kitchen and ended up following him around for several weeks. The subway system was New York’s most ravaged symbol of urban decay, deemed un-patrollable and unsafe even for the most street-savvy commuter. In 1979, a group of angered residents led by Curtis Sliwa began taking…
Los Angeles Theater

Los Angeles Theater: How To Make A Mecca

Los Angeles Theater: How To Make A Mecca When people think of visiting Los Angeles, the theater isn’t exactly on the top of their lists. Search around the Internet and you’ll find there’s a genuine consensus why tourists come to L.A. Disneyland Venice Boardwalk The Farmer’s Market & The Grove Grauman’s Chinese Theater and the Hollywood Walk of Fame Universal Studios Hollywood The Getty Center Rodeo Drive Griffith Observatory Philippe’s (French Dip Sandwich) Watts Towers “L.A. Theater” doesn’t come close…
DELTA IV Heavy at Vandenberg SLC-6

Launch of the DELTA IV Heavy at Vandenberg SLC-6

I’ve always wanted to see a big rocket launch. When we found out that one of the largest rockets was launching from Vandenberg Air Force Base…we just high tailed it up to Lompoc. Here is a 360° degree video I shot of the Delta IV Heavy rocket that launched on January 19th. It sure was loud. Felt the roar of the engines as it disappeared into space. We viewed from a farm road just outside of the base. It’s next…

A Brief History of Alex Westerman

Alexander Westerman is a New York City-based creative director. You will find my portfolio, blog, and other musings on this site. Who is Alex Westerman? Well, that's me. I'm an award-winning and forward-thinking creative strategist with extensive experience conceptualizing and creating exceptionally innovative works for Fortune 500 internationally respected brands, including Spark Networks (JDate, ChristianMingle), Guthy-Renker (Proactiv, Meaningful Beauty, WEN), Mattel, and Nickelodeon. Exemplary qualifications in multi-platform brand engagement, customer experience strategy design/execution, creative strategy development, and creative storytelling.

creative philosophy as a creative executive

My strong articulation of creative philosophy and history of outstanding concept ideation and award-winning creativity has earned me many awards and distinctions.

15+ years of experience owning creative

As an accomplished creative director and marketing executive, I've designed, developed, and created unique brand stories increasing brand recognition and sales in diverse markets across the globe. I pride myself on my ability to lead complex design projects from concept to completion and ongoing maintenance.

a multifaceted career

My multifaceted career has included innovative work and first to market in the digital space, e-commerce, video for web, mobile - web and apps, tablet, branded entertainment, games, and virtual worlds. As a versatile professional, I have exceeded expectations in the areas of retail design, trade show design, broadcast commercials, print advertising, entertainment performances, and promotional events. My creative direction acumen easily translates across channels and platforms.


I've been blessed with working with some of the most creative minds. This practical and hands-on experience overseeing the brand expression, design, and experience across multiple channels has laid a strong foundation. Notable leadership acumen includes providing vision and direction to the creative team and motivating them to complete projects in alignment with organizational standards and expectations.

    • Amassed an impressive portfolio that showcases innovative digital creative solutions for iconic brands, including Proactiv, Meaningful Beauty, WEN Hair Care, Barbie, Hot Wheels, Nickelodeon, JDate, and ChristianMingle.
    • Fully own and possess a strong articulation of creative philosophy and a history of outstanding concept ideation and award-winning creativity. Extremely adept at guiding original works in the digital and social space.
    • Enterprising problem-solver with a sophisticated eye for style, detail, and accuracy. Outstanding work ethic, unmatched commitment to integrity, tact, and diplomacy, and a sincere commitment to service excellence.

Fun Facts About Alex

Currently, Alex lives in New York with his husband, David, and dog, Felix. Alex and David were married on April 12, 2014. The ceremony took place aboard the top deck of a StarLine tour bus in front of the historic courtyard of Grauman's Chinese Theater in Hollywood. Their friend, Tanya Giles, officiated.  The grooms made their way to the bus in two conga lines made up of the flower girls, ring bearers, tourists, and several buskers dressed as Jack Sparrow, Darth Vader, and Wonder Woman.  The reception was held at Soho House in West Hollywood. Check out the photos from the wedding.

Portfolio | Creative Director

companies I've worked with

Portfolios of the New York-based creative director Alexander Westerman. Throughout his career, he has had the privilege to create works for some of the largest brands.

project highlights from my portfolio

A few projects from throughout my career. Click to go deeper into a specific project, or click here to see portfolios and companies I've worked with.

a little more about alexander westerman creative director

Alexander Westerman's creative background is very diverse. He was classically trained as a ballet dancer studying at The School of American Ballet in NYC. While attending Ithaca College he choreographed ballets for the dance school, two of which were critical successes: La Belle et la Bete and Flight of Icarus.

creative executive based in los angeles

Alex is an accomplished creative director and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in his career to digital and e-commerce more recently.  Westerman has a proven track record and ability to inspire, motivate and empower those around him.

audience experiences

For the last ten years, Alex has primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games, and virtual worlds. Recent “real life” creative direction and experiences have been retail design, trade show design, entertainment performances, and promotional events. Alex Westerman has also produced print advertising, OOH and broadcast commercials.