Alexander Westerman

A Brief History about Alex Westerman

Alexander Westerman is a Los Angeles based creative director. On this site, you will find my portfolio and blog and other musings. Who is Alex Westerman? Well, that's me. I'm an award-winning and forward-thinking creative strategist with extensive experience conceptualizing and creating exceptionally innovative works for Fortune 500 internationally respected brands, including Spark Networks (JDate, ChristianMingle), Guthy-Renker (Proactiv, Meaningful Beauty, WEN), Mattel, and Nickelodeon. Exemplary qualifications in multi-platform brand engagement, customer experience strategy design/execution, creative strategy development, and creative storytelling.

creative philosophy as a creative executive

My strong articulation of creative philosophy and history of outstanding concept ideation and award-winning creative has earned me many awards and distinctions.

15+ years of experience owning creative

As an accomplished creative director and marketing executive, I've designed, developed, and created unique brand stories increasing brand recognition and sales in diverse markets across the globe. I pride myself in my ability to lead complex design projects from concept to completion and ongoing maintenance.

a multifaceted career

My multifaceted career has included innovative work and first to market in the digital space, e-commerce, video for web, mobile - web and apps, tablet, branded entertainment, games, and virtual worlds. As a versatile professional, I have exceeded expectations in the areas of retail design, trade show design, broadcast commercials, print advertising, entertainment performances, and promotional events. My creative direction acumen easily translates across channels and platforms.

Skills

I've been blessed with working with some of the most creative minds and this practical and hands-on experience overseeing the brand expression, design, and experience across multiple channels as laid out a strong foundation. Notable leadership acumen includes providing vision and direction to the creative team and motivating them to complete projects in alignment with organizational standards and expectations.

    • Amassed an impressive portfolio that showcases innovative digital creative solution for iconic brands including Proactiv, Meaningful Beauty, WEN Hair Care, Barbie, Hot Wheels, Nickelodeon, JDate, and ChristianMingle.
    • Fully own and possess a strong articulation of creative philosophy and a history of outstanding concept ideation and award-winning creative. Extremely adept at guiding original works in the digital and social space.
    • Enterprising problem-solver with a sophisticated eye for style, detail, and accuracy. Outstanding work ethic and an unmatched commitment to integrity, tact, diplomacy in addition to a sincere commitment to service excellence.

Fun Facts About Alex

Currently, Alex lives in Los Angeles with his husband, David, and dog, Felix. Alex and David were married on April 12, 2014. The ceremony took place aboard the top deck of a StarLine tour bus in front of the historic courtyard of Grauman's Chinese Theater in Hollywood. Their friend, Tanya Giles, officiated.  The grooms made their way to the bus in two conga lines made up of the flower girls, ring bearers, tourists and several buskers dressed as Jack Sparrow, Darth Vader and Wonder Woman.  The reception was held at Soho House in West Hollywood. Check out the photos from the wedding.

Portfolio | Creative Director

companies I've worked with

Portfolios of the Los Angeles based creative director Alexander Westerman. Throughout his career, he has had the privilege to create works for some of the largest brands.

project highlights from my portfolio

A few projects from throughout my career. Click to go deeper into a specific project or click here to see portfolios and companies I've worked with.

Alex Westerman

What drives me? The need to create emotional connections to consumers and customers that last a lifetime.

Los Angeles Based Creative Director Alex Westerman Greenland Ice SheetAlexander Westerman

Featured

Los Angeles Theater: How To Make A Mecca

November 23, 2018
Los Angeles Theater: How To Make A Mecca When people think of visiting Los Angeles, theater isn’t exactly on the top of their lists. Search around the Internet and you’ll find there’s a genuine consensus why tourists come to L.A. DisneylandVenice BoardwalkThe Farmer's Market & The GroveGrauman’s Chinese Theater and the Hollywood Walk of FameUniversal Studios HollywoodThe Getty CenterRodeo DriveGriffith ObservatoryPhilippe’s (French Dip Sandwich)Watts Towers “L.A. Theater” doesn’t come close to landing on this list. It not only gets trounced by moist roast beef sandwiches but also Pink’s Hot Dogs and Langer’s pastrami! But let’s face it. We’re not New…

Featured

Michael Heizer’s Double Negative

February 6, 2019
A Birthday Wish Come True. Visiting Michael Heizer's Double Negative Double Negative is a piece of land art located in the Moapa Valley on Mormon Mesa (or Virgin River Mesa) near Overton, Nevada. Double Negative was completed in 1970.

Roadtrip across the United States

November 19, 2019
Los Angeles or bust. 30 days on the road with my dog Felix. Instead of flying from Los Angeles to New York and then back again, like a normal human being, I decided it would be fun and bonding experience with my dog, to drive round trip to see some…

a little more about alexander westerman creative director

Alexander Westerman's creative background is very diverse. He was classically trained as a ballet dancer studying at The School of American Ballet in NYC. While attending Ithaca College he choreographed ballets for the dance school, two of which were critical successes: La Belle et la Bete and Flight of Icarus.

creative executive based in los angeles

Alex is an accomplished creative director and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in his career to digital and e-commerce more recently.  Westerman has a proven track record and ability to inspire, motivate and empower those around him.

audience experiences

For the last ten years, Alex has primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games, and virtual worlds. Recent “real life” creative direction and experiences have been retail design, trade show design, entertainment performances, and promotional events. Alex Westerman has also produced print advertising, OOH and broadcast commercials.