Alexander Westerman - Creative Director

a New York based creative director with over 15 years of transmedia brand engagement and experiences.

Should The Government Bailout Regional Theater Companies?

The theater has been an integral part of American culture for centuries. It has entertained millions, inspired them, and helped reflect the societal changes that made the nation what it is today. However, in the wake of the pandemic, regional…

The Enduring Legacy of Yoko Ono: Exploring the Works of a Pioneering Multimedia Artist, Singer-Songwriter, and Peace Activist

Yoko Ono is a revolutionary and groundbreaking artist whose influence will be felt for years to come. Yoko Ono’s influence spans far beyond her controversial relationship with John Lennon. For decades, she has been an integral part of the art…

Why Museums Should Let Everyone In for Free

Hello there, fellow art enthusiasts! Have you ever approached a museum and had to stop before the ticket booth, wondering if it was worth spending money to get in? Well, I’m here to tell you that it doesn’t have to…
The Public Theater

Should The Government Bailout Regional Theater Companies?

The theater has been an integral part of American culture for centuries. It has entertained millions, inspired them, and helped reflect the societal changes that made the nation what it is today. However, in the wake of the pandemic, regional theater companies nationwide have been struggling to survive. While the government has bailed out industries like the airline and restaurant industries, regional theaters have been left out in the cold. In this article, we will discuss the need for a…

The Enduring Legacy of Yoko Ono: Exploring the Works of a Pioneering Multimedia Artist, Singer-Songwriter, and Peace Activist

Yoko Ono is a revolutionary and groundbreaking artist whose influence will be felt for years to come. Yoko Ono’s influence spans far beyond her controversial relationship with John Lennon. For decades, she has been an integral part of the art world and a driving force for change. Her works, ranging from performance art and film making to music composition and writing poetry, have inspired countless artists and activists. As we explore her most influential pieces, such as Cut Piece (1964),…
people performing on stage

Why Plays Matter and are More Important Than Musicals

For centuries, plays have been a form of art that reflects society’s struggles, ideas, and beliefs. They have served as a platform to voice concerns, challenge authority, and inspire change. Some of the most celebrated playwrights of all time, including William Shakespeare, August Wilson, and Arthur Miller, have written plays that have stood the test of time. Despite the rise of the musical genre in recent years, plays are still essential to the theater industry. In this blog post, we…

Masterclass with Felix, the dog

Unleashing Felix: The Mindful Dog Taking the World by Storm Calling all dog lovers and seekers of wisdom! Get ready for the ultimate life lessons from the one and only Felix, the street-smart hero of our captivating video series, Masterclass with Felix. Vanderpump Dogs to the rescue Imagine a tale straight out of a Hollywood movie – a dog in need, rescued from the streets of Tecate, Mexico, by none other than the incredible Lisa Vanderpump and her passionate rescue…

Why Museums Should Let Everyone In for Free

Hello there, fellow art enthusiasts! Have you ever approached a museum and had to stop before the ticket booth, wondering if it was worth spending money to get in? Well, I’m here to tell you that it doesn’t have to be this way. Yes, I’m advocating for free admission to all museums. I know, I know, “What about the costs of maintaining a museum?” you might ask. Fear not, dear reader, for I have a convincing argument for why museums…

Wildflowers of Dutchess County, New York

Dutchess County in New York is a treasure trove of natural wonders. Among the many delights that this region offers, the wildflowers bring a distinct charm to the lush landscapes. Native to the area, these wildflowers are capable of painting the fields with an explosion of color and texture, making the landscape an absolute delight for nature lovers, artists, and photographers. In this blog, we will take a closer look at the wildflowers in Dutchess County, New York, their native…

A Brief History of Alex Westerman

Alexander Westerman is a New York City-based creative director. You will find my portfolio, blog, and other musings on this site. Who is Alex Westerman? Well, that's me. I'm an award-winning and forward-thinking creative strategist with extensive experience conceptualizing and creating exceptionally innovative works for Fortune 500 internationally respected brands, including Spark Networks (JDate, ChristianMingle), Guthy-Renker (Proactiv, Meaningful Beauty, WEN), Mattel, and Nickelodeon. Exemplary qualifications in multi-platform brand engagement, customer experience strategy design/execution, creative strategy development, and creative storytelling.

creative philosophy as a creative executive

My strong articulation of creative philosophy and history of outstanding concept ideation and award-winning creativity has earned me many awards and distinctions.

15+ years of experience owning creative

As an accomplished creative director and marketing executive, I've designed, developed, and created unique brand stories increasing brand recognition and sales in diverse markets across the globe. I pride myself on my ability to lead complex design projects from concept to completion and ongoing maintenance.

a multifaceted career

My multifaceted career has included innovative work and first to market in the digital space, e-commerce, video for web, mobile - web and apps, tablet, branded entertainment, games, and virtual worlds. As a versatile professional, I have exceeded expectations in the areas of retail design, trade show design, broadcast commercials, print advertising, entertainment performances, and promotional events. My creative direction acumen easily translates across channels and platforms.

Skills

I've been blessed with working with some of the most creative minds. This practical and hands-on experience overseeing the brand expression, design, and experience across multiple channels has laid a strong foundation. Notable leadership acumen includes providing vision and direction to the creative team and motivating them to complete projects in alignment with organizational standards and expectations.

    • Amassed an impressive portfolio that showcases innovative digital creative solutions for iconic brands, including Proactiv, Meaningful Beauty, WEN Hair Care, Barbie, Hot Wheels, Nickelodeon, JDate, and ChristianMingle.
    • Fully own and possess a strong articulation of creative philosophy and a history of outstanding concept ideation and award-winning creativity. Extremely adept at guiding original works in the digital and social space.
    • Enterprising problem-solver with a sophisticated eye for style, detail, and accuracy. Outstanding work ethic, unmatched commitment to integrity, tact, and diplomacy, and a sincere commitment to service excellence.

Fun Facts About Alex

Currently, Alex lives in New York with his husband, David, and dog, Felix. Alex and David were married on April 12, 2014. The ceremony took place aboard the top deck of a StarLine tour bus in front of the historic courtyard of Grauman's Chinese Theater in Hollywood. Their friend, Tanya Giles, officiated.  The grooms made their way to the bus in two conga lines made up of the flower girls, ring bearers, tourists, and several buskers dressed as Jack Sparrow, Darth Vader, and Wonder Woman.  The reception was held at Soho House in West Hollywood. Check out the photos from the wedding.

Portfolio | Creative Director

companies I've worked with

Portfolios of the New York-based creative director Alexander Westerman. Throughout his career, he has had the privilege to create works for some of the largest brands.

project highlights from my portfolio

A few projects from throughout my career. Click to go deeper into a specific project, or click here to see portfolios and companies I've worked with.

a little more about alexander westerman creative director

Alexander Westerman's creative background is very diverse. He was classically trained as a ballet dancer studying at The School of American Ballet in NYC. While attending Ithaca College he choreographed ballets for the dance school, two of which were critical successes: La Belle et la Bete and Flight of Icarus.

creative executive based in los angeles

Alex is an accomplished creative director and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in his career to digital and e-commerce more recently.  Westerman has a proven track record and ability to inspire, motivate and empower those around him.

audience experiences

For the last ten years, Alex has primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games, and virtual worlds. Recent “real life” creative direction and experiences have been retail design, trade show design, entertainment performances, and promotional events. Alex Westerman has also produced print advertising, OOH and broadcast commercials.