Alexander Westerman is an award winning Creative Director, Producer and Marketer, with a background in digital marketing, ecommerce, television, film, retail and theater/live events.
As a creative director, Alex has succeeded in translating strategic goals to create an audience connection that achieves the goals set by the companies and productions he has worked with. In New York City, he began his career in art direction and designed film, television and theater. He has worked in the digital space for the past ten years with experience including brand identity, ecommerce, video (development & production), websites, mobile, social, tablet, branded entertainment (games and experiences), virtual worlds and cloud-based experiences.
A few random projects from my career. Click to go deeper.
Need a more visual representation of what I can do for you? Feel free to view my recent work, if you have any questions please don't hesitate to ask. Enjoy!
"What drives me? The need to create emotional connections to consumers and customers that last a lifetime."
LATEST BLOG POSTS
A Birthday Wish Come True. Visiting Michael Heizer’s Double Negative Double Negative is a piece of land art located in the Moapa Valley on Mormon Mesa (or Virgin River Mesa) near Overton, Nevada. Double Negative was completed in 1970.
Subscribe & Love The Castro neighborhood of San Francisco is one of the most famous gay neighborhoods in the world. San Francisco’s “gay village” is home of the annual San Francisco Gay Pride Parade and the city’s gay nightclubs, gay-friendly…
Here I am spinning at Courtyard of the Lion. The Courtyard of the Lions (Spanish: Patio de los Leones – Arabic: بهو السباع) is the main courtyard of the Nasrid dynasty Palace of the Lions, in the heart of the…
Los Angeles Theater: How To Make A Mecca When people think of visiting Los Angeles, theater isn’t exactly on the top of their lists. Search around the Internet and you’ll find there’s a genuine consensus why tourists come to L.A.…
I recently vacationed in Iran. Yes, that Iran. The one we are constantly being told is the evil empire run by madmen. I am happy to report that that is not the Iran that I experienced. As a native New…
Courthouse Square is a backlot situated at Universal Studios in Los Angeles. The set is made out of a few facades that create the illusion of a model American town square with a courthouse as its focal point. The set…
A Little More About Alex
Alexander Westerman's creative background is diverse. He was classically trained as a ballet dancer studying at The School of American Ballet in NYC. While attending Ithaca College he choreographed ballets for the dance school, two of which were critical successes: La Belle et la Bete and Flight of Icarus.
Alex Westerman is an accomplished creative director and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in his career to digital and e-commerce more recently. Westerman has a proven track record and ability to inspire, motivate and empower those around him.
For the last ten years Alex has primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games and virtual worlds. Recent “real life” creative direction and experiences have been retail design, trade show design, entertainment performances and promotional events. Alex Westerman has also produced print advertising, OOH and broadcast commercials.