Alexander Westerman

Hi. I’m Alex.I am a creative director driven by creative ideas.


Alexander Westerman is an award-winning Creative Director, Producer, and Marketer, with a background in digital marketing, eCommerce, television, film, retail, and theater/live events.

As a creative director, Alex has succeeded in translating strategic goals to create an audience connection that achieves the goals set by the companies and productions he has worked with. In New York City, he began his career in art direction and designed film, television, and theater. He has worked in the digital space for the past ten years with experience including brand identity, eCommerce, video (development & production), websites, mobile, social, tablet, branded entertainment (games and experiences), virtual worlds and cloud-based experiences.


Alex Westerman's skills are broad, from print to web to theatrical set and environment design. He has leveraged those skills for big brands looking to connect with their consumers wherever they are and in ways that make the most sense with a brand’s core DNA.


Currently, Alex lives in Los Angeles with his husband, David, and dog, Felix. Alex and David were married on April 12, 2014. The ceremony took place aboard the top deck of a StarLine tour bus in front of the historic courtyard of Grauman's Chinese Theater in Hollywood. Their friend, Tanya Giles, officiated.  The grooms made their way to the bus in two conga lines made up of the flower girls, ring bearers, tourists and several buskers dressed as Jack Sparrow, Darth Vader and Wonder Woman.  The reception was held at Soho House in West Hollywood. Check out the photos from the wedding.


Portfolios of the Los Angeles based creative director Alexander Westerman. Throughout his career, he has had the privilege to create works for some of the largest brands.


A few projects from throughout my career. Click to go deeper into a specific project or click here to see portfolios and companies I've worked with.

Need a more visual representation of what I can do for you? Feel free to view my recent work, if you have any questions please don't hesitate to ask. Enjoy!

"What drives me? The need to create emotional connections to consumers and customers that last a lifetime."

Alexander Westerman
Creative Director


Legendary New York Theater Company “The Wooster Group” is Back at REDCAT

March 31, 2019
It was a great privilege for me to be part of the team that brought The Wooster Group’s A PINK CHAIR to Los Angeles. REDCAT continues to deliver on its mission to bring artists who blur the boundaries between artistic disciplines,…

Michael Heizer’s Double Negative

February 6, 2019
A Birthday Wish Come True. Visiting Michael Heizer’s Double Negative Double Negative is a piece of land art located in the Moapa Valley on Mormon Mesa (or Virgin River Mesa) near Overton, Nevada. Double Negative was completed in 1970.

Los Angeles Theater: How To Make A Mecca

November 23, 2018
Los Angeles Theater: How To Make A Mecca When people think of visiting Los Angeles, theater isn’t exactly on the top of their lists. Search around the Internet and you’ll find there’s a genuine consensus why tourists come to L.A.…
Naqsh-e Jahan Square Isfahan Iran

Iran – a Poem for Reza – my guide

November 9, 2018
Inspired by my trip to Iran I recently vacationed in Iran. Yes, that Iran. The one we are constantly being told is the evil empire run by madmen. I am happy to report that that is not the Iran that…
Felix VR

Virtual reality still waits for its killer app

June 13, 2018
So…I don’t get what all the hoopla is about with virtual reality? It’s kinda disorienting. But Felix is cute in all realities. #360
Mens Banyan

Banyan Fashion History

May 10, 2017
A gentleman’s banyan was a loose, informal robe to be worn instead of a coat. Influenced by Oriental fashion, these popular robes were also called Indian gowns, nightgowns, or wrappers. Cut either in a loose T-shape or as a long…

A Little More About Alex

Alexander Westerman's creative background is diverse. He was classically trained as a ballet dancer studying at The School of American Ballet in NYC. While attending Ithaca College he choreographed ballets for the dance school, two of which were critical successes: La Belle et la Bete and Flight of Icarus.

Alex Westerman is an accomplished creative director and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in his career to digital and e-commerce more recently.  Westerman has a proven track record and ability to inspire, motivate and empower those around him.

For the last ten years Alex has primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games and virtual worlds. Recent “real life” creative direction and experiences have been retail design, trade show design, entertainment performances and promotional events. Alex Westerman has also produced print advertising, OOH and broadcast commercials.