I am an award winning Creative Director, Producer and Marketer, with a background in digital marketing, ecommerce, television, film, retail and theater/live events.
I have been successful helping translate strategic objectives creatively to build an audience connection that achieves the goals set out by the businesses and productions with which I’ve worked. I started my career in art direction and set design and for the last ten years I’ve worked in the digital space with experience including brand identity, ecommerce, video (development & production), websites, mobile, social, tablet, branded entertainment (games and experiences), virtual worlds, and cloud-based experiences.
My skills are broad, from print to web to theatrical set and environment design. I have leveraged those skills for big brands looking to connect with their consumers wherever they are and in ways that make most sense with a brand’s core DNA.
"What drives me? The need to create emotional connections to consumers and customers that last a lifetime."
I am an accomplished creative and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in my career to digital and e-commerce more recently. I have a proven track record and ability to inspire, motivate and empower those around me.
For the last ten years I’ve primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games and virtual worlds. Recent “real life” experiences have been retail design, trade show design, entertainment performances and promotional events. I’ve also produced print advertising, OOH and broadcast commercials.