Alexander Westerman - Creative

a New York based creative with over 15 years of transmedia brand engagement and experiences.

As someone who has worked as a creative director, I have always been fascinated by the way visual design can elicit powerful emotions from people. There is something truly magical about being able to create connections between individuals and the brands they consume. As I transitioned into writing, I found myself channeling that same passion for vibrant, vivid details into crafting stories that would captivate readers. Through my novels, I am able to bring to life characters who are complex, dynamic, and utterly compelling, all within the context of richly-drawn worlds that are equally as vivid as the people who inhabit them. For me, writing is all about turning beautiful, fleeting moments into stories that will last a lifetime in fiction and IRL.

The Rise and Fall of Charivari: A Fashion Empire Lost

June 12, 2024 Fashion, New York

In the vibrant fashion landscape of New York City, Charivari stood as a trailblazing clothing store that left an indelible mark on the industry and the city's culture. From its humble beginnings to its ultimate demise, Charivari's journey reflects the fickle nature of the fashion world. This article delves into the history of Charivari and explores its profound influence on both the fashion industry and New York City.

The History of Charivari

Charivari was founded by three visionary entrepreneurs, Selma Weiser, Helene Haggiag, and Tevia Finger, in 1967. Originally a small boutique located on the Upper West Side of Manhattan, the store quickly gained a reputation for its unique selection of avant-garde and up-and-coming fashion designers.

The Perfect Poached Egg

January 30, 2024 Recipes

How to Master the Art of the Perfect Poached Egg

It's a simple question: how do you make the perfect poached egg? It's actually simpler than you might think. Follow these simple steps to achieve a foolproof method of creating the most delectable poached egg. You're already on your way to culinary excellence by using the freshest eggs available. Don't worry if the eggs are cold from the refrigerator; I've got you covered.

  • Infuse the vinegar water solution with herbs and spices before adding the eggs. Experiment with flavor combinations like oregano, thyme, or garlic.
  • Swap out plain white vinegar for balsamic or white wine…

Exploring the Hidden Streams of New York City

November 20, 2023 New York

When we look at the bustling island of Manhattan in New York City today, it's difficult to imagine that beneath the concrete jungle, there existed a network of rivers and streams that were once an integral part of the landscape. The European settlers who arrived in the 17th century were amazed by the abundance of waterways that dotted the island, and the Native American inhabitants who had lived there for centuries knew just how to navigate them.

Why the streams are hidden?

However, over the last few centuries, much of these waterways have been buried or channeled underground, and very few remain as visible reminders of the island's hydrological past. In this blog post, we'll take a deep dive into…

Saddle Up! Rediscovering the Forgotten Horse Trails of Central Park

November 11, 2023 Literature, New York

Central Park in New York City is a beloved oasis of greenery in the midst of towering skyscrapers. It is a place where visitors and locals alike come to escape the hustle and bustle of city life. Yet, few people today are aware of the park's rich equestrian history, which lives on in the forgotten horse trails and pads that crisscross the park's landscape. As the city moved away from horse-drawn carriages and Hanson cabs, these horse trails were left behind, but they are still there for those who know where to look. Join us as we explore the history of horses in Manhattan and how its treatment led to the formation of the humane society and the ASPCA. We'll also give you some tips on how to discover these hidden gems and explore Central Park like…

Recent Posts

Saddle Up! Rediscovering the Forgotten Horse Trails of Central Park

November 11, 2023
Central Park in New York City is a beloved oasis of greenery in the midst of towering skyscrapers. It is a place where visitors and locals alike come to escape the hustle and bustle of city life. Yet, few people today are aware of the park's rich equestrian history, which lives on in the forgotten horse trails and pads that crisscross the park's landscape. As the city moved away from horse-drawn carriages and Hanson cabs, these horse trails were left behind, but they are still there for those who know where to look. Join us as we explore the history…

How Babbage Forged the Cogs for His Difference Engine: The Intersection of Art and Engineering That Paved the Path for Modern Computing

November 10, 2023
Throughout the 18th century, clockmaking had become a renowned industry, demanding precision and ingenuity not previously seen in the engineering world. Babbage looked to the horizon and envisioned a machine capable of crunching numbers like never before. Decades later, his work would ripple through time and shake the very foundations upon which our modern world is built. But before the idea could become reality, Babbage had to become both engineer and artisan, crafting components with both function and beauty. Collaborating with expert suppliers of his time, he sought delicate brass cogs and innovative solid state mechanisms that would propel his…

The Rise and Fall of Charivari: A Fashion Empire Lost

June 12, 2024
In the vibrant fashion landscape of New York City, Charivari stood as a trailblazing clothing store that left an indelible mark on the industry and the city’s culture. From its humble beginnings to its ultimate demise, Charivari’s journey reflects the…

The Perfect Poached Egg

January 30, 2024
How to Master the Art of the Perfect Poached Egg It’s a simple question: how do you make the perfect poached egg? It’s actually simpler than you might think. Follow these simple steps to achieve a foolproof method of creating…

Exploring the Hidden Streams of New York City

November 20, 2023
When we look at the bustling island of Manhattan in New York City today, it’s difficult to imagine that beneath the concrete jungle, there existed a network of rivers and streams that were once an integral part of the landscape.…

Saddle Up! Rediscovering the Forgotten Horse Trails of Central Park

November 11, 2023
Central Park in New York City is a beloved oasis of greenery in the midst of towering skyscrapers. It is a place where visitors and locals alike come to escape the hustle and bustle of city life. Yet, few people…

How Babbage Forged the Cogs for His Difference Engine: The Intersection of Art and Engineering That Paved the Path for Modern Computing

November 10, 2023
Throughout the 18th century, clockmaking had become a renowned industry, demanding precision and ingenuity not previously seen in the engineering world. Babbage looked to the horizon and envisioned a machine capable of crunching numbers like never before. Decades later, his…