I have been successful helping translate strategic objectives creatively to build an audience connection that achieves the goals set out by the businesses and productions with which I’ve worked. I started my career in art direction and set design and for the last ten years I’ve worked in the digital space with experience including brand identity, ecommerce, video (development & production), websites, mobile, social, tablet, branded entertainment (games and experiences), virtual worlds, and cloud-based experiences.
Most recently I was the Senior Creative Director at Spark Networks where I lead creative, design and customer experiences for all of Spark’s products globally; websites, ecommerce, apps, mobile/tablet, social, digital video, print, broadcast, live events, trade shows and alternative media. Spark Networks is a leader in creating niche focused brands and provider of multicultural online personals and media in the United States and internationally. JDate and ChristianMingle are the two major iconic brands in the portfolio of approximately 30 online dating sites.
creative director, writer, copywriter, brand strategist, LA, los angeles, integrated campaigns, branded content, social media strategy, digital strategy, brand strategy, brand identity, online advertising, integrated advertising, copywriting, taglines, product naming, script writing, websites, UX, UI, apps, online video, video direction, print, TV, outdoor, guerrilla, experiential, creative team building, display media, direct response