Director Product Development

2004 - 09

Oversaw content creation for and Moved to a role solely on with creative and P&L responsibilities. Responsibilities included developing project scope, communicating with idea originators and the development teams, and managing these projects from inception through completion.


  • Developed business strategy for branded entertainment, site priorities and managed teams to implement.
  • Monetized sites and features working with Ad Sales and other business development units.
  • Lead and managed the creative content teams and the IT technical team.
  • Developed the technical and functional specifications for the site/projects.
  • Planned and reviewed the navigational user interface design, interaction models and user experiences.
  • Planned and reviewed site architecture for new website products and features.
  • Coordinated among cross functional teams to identify challenges, recommend and implement solutions.
  • Managed project staffs from pre-production through launch and maintenance.

Accomplishments (a sample)

  • Created and produced Nicktropolis - a massive multiplayer game which boasted 7.5 million users
  • Developed the multi-platform video destination: TurboNick. The video platform offered continuous video streaming, applications for content mash-ups, customized playlists and gaming. In 2006, TurboNick generated close to 250 million content streams, and averaged five million monthly unique visitors (source: Omniture SiteCatalyst).
  • Web Producer for the Kids Choice Awards 2005-2009