Senior Creative Director
2014 - 16
Spark Networks is a leader in creating niche focused brands and provider of multicultural online personals and media in the United States and internationally. JDate and ChristianMingle are the two major iconic brands in the portfolio of approximately 30 online dating sites.
Oversaw all creative, design and customer experiences for all of Spark’s products globally; websites, ecommerce, apps, mobile/tablet, social, digital video, print, broadcast, live events, trade shows and alternative media.
Completely rebranded and reimagined JDate for a contemporary Jewish audience. Created a new identity and position for one of the first dating sites on the web. Launched the new JDate digital customer experiences: website, mobile, apps and brand ID fall/ winter 2015
Rebranded and created new positioning for the premier destination for single Christians in the world. Launched the new ChristianMingle digital customer experiences: website, mobile, apps and brand ID winter 2015/2016