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Alex Westerman

Alex Westerman

roto ergo sum

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Alex Westerman Creative Director

Project Category: Brand Identity

Defining Distinction: A Portfolio of Brand Identity & Creative Strategy

​Explore a curated collection of projects that demonstrate the power of strategic creativity and design in building and evolving compelling brand identities. This portfolio showcases Alexander Westerman’s expertise as a brand consultant; he partners with businesses to enhance communication, foster deeper connections, and establish distinct market differentiation. Westerman crafts entirely new brands, products, and experiences, and revitalizes existing ones through UX/UI design, website/app development, and impactful campaigns. He designs every detail, from logos to digital platforms, to infuse personality and appeal. Featured works include significant brand transformations like the Rebranding of ChristianMingle and JDate Brand Identity, alongside projects for Padua Farms and Mattel.

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  • Projects
Rebranding ChristianMingle: A Journey of Faith and Connection
Project Category: Brand Identity, Spark Networks

Rebranding ChristianMingle: A Journey of Faith and Connection

Creating Effective Buyer Personas for JDate and ChristianMingle
Project Category: Brand Identity, Spark Networks

Creating Effective Buyer Personas for JDate and ChristianMingle

Mattel Brand ID
Project Category: Brand Identity, Mattel

Revamping Mattel’s Brand: New Graphic Standards Explained

ChristianMingle Website Design
Project Category: Brand Identity, Spark Networks, Video Content, Website

ChristianMingle Website Design

Revolutionizing Acne Treatment: Proactiv's New Brand Identity
Project Category: Brand Identity, Campaigns, Guthy Renker, Photography, Print, Product, Video Content, Website

Revolutionizing Acne Treatment: Proactiv’s New Brand Identity

ChristianMingle Brand ID
Project Category: Brand Identity, Spark Networks

ChristianMingle Brand ID

OpusLA Brand ID
Project Category: Brand Identity, OpusLA

OpusLA Brand ID

Padua Farms Identity
Project Category: Brand Identity, OpusLA, Out of Home, Packaging, Padua Farms

Padua Farms Identity

JDate Brand Identity
Project Category: Brand Identity, Spark Networks

JDate Brand Identity

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  • Navigating Same-sex Divorce: Personal Insights
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    • Wedding Gift Calculator: How Much Cash Should You Give?
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