Introduction

Marketing Personas

Marketing Personas

JDate and ChristianMingle Marketing Personas

One of the best ways to create content and plan promotional campaigns that truly engage your target audience is by creating a customer personas.

What’s a buyer persona, you ask? In a nutshell, a buyer persona is a profile that represents your ideal customer. By creating your own buyer personas, you’ll gain the ability to tailor your marketing efforts and connect with your target audience to meet their needs and solve their problems.

After all, if you don’t know who you’re aiming your efforts at, how are you going to sell your products or services?

How we created the personas

Basically, a buyer persona helps to contextualise your inbound marketing efforts. Any part of marketing, branding, or designing that you use to establish your business needs to be addressed with a focus on one thing: your audience. After all, everything you do needs to be tailored to fit the interests and needs of the people you want to sell to.

Personas created for JDate and ChristianMingle

Knowing your audience is the most important thing you can do as a brand, and creating buyer personas is like finding your perfect customer, and looking inside his or her diary. With user personas, you can figure out who you’re trying to reach, and what you need to do to encourage them to engage with your company.