GLOBAL RE-DESIGN OF CHRISTIANMINGLE
ChristianMingle.com is geared towards those singles looking for fulfilling relationships rooted in the Christian faith. The membership base at ChristianMingle.com is filled with a large, diverse group of singles looking for long, meaningful relationships. They are not all extremely religious, but value their faith and appreciate a partner that does as well. The site is more female than male and singles tend to be over 35. Most members are looking for committed relationships, but some members are also looking for friendship and companionship with members of a common Christian faith.
We redesigned ChristianMingle.com to reflect today’s single Christians who are looking at love and relationships in a new way. Our new site has a brighter, more relaxed look and tone because your experience should be easy and enjoyable. Sure, love is the ultimate goal, but the process of meeting many like-minded people holds so much value. You might start a long-term relationship or a loyal friendship – all new connections hold great potential.
A COMPREHENSIVE PRODUCT RE-DESIGN
The relaunch was a total overhaul from the ground up; design, UX & architecture:
Creative Direction and Production responsibilities included:
Created Brand Guide
Website UI & UX
New Feature Sets
Scheduling and Publish
Produced original content
Day to day operations
NEW SITE DASHBOARD
Highlighted profile changes the color of profile so it stands out
OLD SITE DASHBOARD
Enhanced profile with an attention-grabbing layout to better showcase photos, more space for descriptions, a place to include a quotes & likes showcase.
NEW MESSAGE CENTER
Inbox organized by conversations to keep track of your connections
Easier navigation and streamlined communications tools to make connections faster