GLOBAL RE-DESIGN OF CHRISTIANMINGLE
ChristianMingle.com is geared towards singles looking for fulfilling relationships rooted in the Christian faith. The membership base at ChristianMingle.com is filled with a large, diverse group of singles looking for long, meaningful relationships. They are not all extremely religious, but they value their faith and appreciate a partner who also does. The site is more female than male, and singles tend to be over 35. Most members seek committed relationships, but some also seek friendship and companionship with members of a common Christian faith.
We redesigned ChristianMingle.com to reflect today’s single Christians looking at love and relationships in a new way. Our new site has a brighter, more relaxed look and tone because your experience should be easy and enjoyable. Sure, love is the ultimate goal, but the process of meeting many like-minded people holds so much value. You might start a long-term relationship or a loyal friendship—all new connections hold great potential.
Creative Direction and Production responsibilities included:
The relaunch was a total overhaul from the ground up: design, UX & architecture, and Enhanced profiles. This was a one-year comprehensive product re-design.
Creative Direction and Production responsibilities included:
Features
- New “Favorites” list
- Enhanced match algorithm
- Overhaul of Member Spotlight
- Brand New Inbox
- All new platform-wide UI
- Highlighted profiles
Production responsibilities
- CREATED BRAND GUIDE
- WEBSITE UI & UX
- PROGRAMMING STRATEGY
- NEW FEATURE SETS
- SCHEDULING AND PUBLISH
- PRODUCT UPDATES
- PRODUCED ORIGINAL CONTENT
- MARKETING SUPPORT
- AD SALES
- DAY-TO-DAY OPERATIONS
Old ChristianMingle Site
New ChristianMingle Site
Highlighted profile changes the color of profile so it stands out
OLD SITE DASHBOARD
NEW PROFILES
Enhanced profile with an attention-grabbing layout to better showcase photos, more space for descriptions, a place to include a quotes & likes showcase.
LEGACY PROFILES
NEW MESSAGE CENTER

Inbox organized by conversations to keep track of your connections
OLD INBOX

NEW SEARCH

Easier navigation and streamlined communications tools to make connections faster
OLD SEARCH
A Sample of Landing Pages
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