JDate print AD campaign to support launch of new products
JDate.com, the iconic community responsible for more Jewish marriages than all other dating sites combined, launched a new marketing campaign that further emphasizes the “J” in JDate. The rebranding initiative, titled “Getting Fresh,” resonated with the Jewish community by highlighting the cultural traditions and experiences that members of the “Chosen people” can identify with and appreciate. The campaign also showed the diversity of JDate’s members.
The campaign’s secondary focus teased the coming of a total rebrand of the brand identity.