Introduction

ChristianMingle Brand ID

ChristianMingle Brand ID

In 2015 I lead the efforts to reposition, rebrand and redesign ChristianMingle.

Total Redesign

As the world’s largest Christian dating site - and one of the largest Christian sites of any kind— ChristianMingle has become a trusted online dating brand leader with over 15 million like-minded members creating meaningful connections.

A COMPREHENSIVE REPOSITION

Completely rebranded and reimagined ChristianMingle for the contemporary christian.

ChristianMingle’s seminal goal is to provide an outstanding member experience through effective filtering, strong safety measures, stellar customer service, and a personal touch that resonates with Christian singles at every stage of relationship readiness.

ChristianMingle’s online community is built on Christian traditions and beliefs. While cherishing this deep foundation, the site offers all the best tools and resources for a fun and exciting journey.

The longest-lasting matches are built on balance. ChristianMingle helps match members along the “faith spectrum,” embracing all denominations. At the same time, compatibility when it comes to interests, hobbies, goals, and cultural views, is also key. By encouraging members to select specific preferences and putting into play

a search engine that’s nimble and effective, ChristianMingle exponentially raises the odds of dating success.

BRAND ATTRIBUTES

ChristianMingle is an online community for people of faith to meet, date and relate.

The mission is to guide single Christians through the process of making meaningful matches and finding lasting connections. We provide an outstanding experience through innovative filtering, strong safety measures, stellar customer service, and a personal touch that resonates with people at every stage of relationship readiness.

As one of the world’s first online communities for Christian dating, ChristianMingle established its place as a leader in the industry, providing a key point of difference from other online dating originators like Match.com and eHarmony by focusing on Christian singles. The company’s evolution has fostered strategies that continue to bring like minded Christians together in romance and companionship and, as a result, has helped build the global Christian community.

christianmingle_logo_rgb_pos
View the Old Logo

The Logo Defined

In the purposeful juxtaposition of words, “Christian” personifies the most important aspect of ChristianMingle as an umbrella over what it really means to “mingle” and unite.

The words are stacked as a pair, because on our site, pairs are formed in an ideal match. The proprietary font is contemporary and forward-thinking, aligning with today’s modern Christian. This font also represents ChristianMingle’s technology which ensures an easy, enjoyable, safe and successful online dating experience.

The green font color symbolizes rebirth and growth. Dating online is a journey that allows singles to revive their hope in romance and enjoy the potential for lasting love. In the Bible, gray, the second font color, refers to truth. ChristianMingle is centered on the ultimate faith- based truth.

After seeking theological counsel, we confirmed our choice to use the lowercase letters “c” and “m” in this new design because they theologically represent a group of people rather than the singular person, Jesus Christ. As Christians, we are all together under one belief that serves to inspire us to live rewarding lives with fulfilling relationships. Our commitment to true love has never been stronger at ChristianMingle and we’re celebrating that commitment with our new logo.

Custom Font

As part of the branding efforts we created a custom font to reflect the new identity, “MingleSans.” The ChristianMingle logotype uses the proprietary MingleSans typeface, which identifies the brand and can be used in creative work to reinforce and evolve ChristianMingle branding.

Screen Shot 2018-04-16 at 4.53.33 PM

BRAND GUIDE

Simply put, the brand identity and design standards exist to provide clear, reliable and enduring guidance on designing for the ChristianMingle  brand. The document is meant to help our creative partners understand how the brand standards fit into and affect all brand touchpoints.

VIDEO

See the brand in action