Hot Wheels – Sizzle Reel


Hot Wheels Racing Circuit allowed players to design their own car with multiple paint schemes, body styles, and accessories. With these custom cars, players challenge friends to races and tournaments on out-of-this-world race tracks. Compatible on both PCs and Macs, the first two tracks are free to all users, while access to premium tracks along with exclusive rims, colors and other accessories are available with a $29.95 annual subscription.all about.

Creative Direction and Production responsibilities included:

  • Created Brand Guide

  • Website UI & UX

  • Programming strategy

  • New Feature Sets

  • Scheduling and Publish

  • Product updates

  • Produced original content

  • Marketing support

  • Ad Sales

  • Day to day operations