Lead the team that created the virtual world

Video of the game in action

Sizzle reel showing the MMOG

Hot Wheels Racing Circuit allowed players to design their own car with multiple paint schemes, body styles, and accessories. With these custom cars, players challenge friends to races and tournaments on out-of-this-world race tracks. Compatible on both PCs and Macs, the first two tracks are free to all users. Access to premium tracks, along with exclusive rims, colors and other accessories, is available with a $29.95 annual subscription.

Hot Wheels Racing Circuit was a visually stunning, 3D-rendered video game. It captivated players with vibrant, high-quality imagery. The game was specifically designed to resonate with boys of all ages. The game is set in expansive, imaginative worlds. Players could join exhilarating multiplayer games hosted by friends. They could also join games hosted by other enthusiastic members of the online community, making the Hot Wheels Racing Circuit even more engaging. This fostered a sense of competition and camaraderie. Additionally, gamers could host their own thrilling races. This option allowed for creativity and personalization in race setups. They could also choose to immerse themselves in the challenging single-player mode.

With an upgrade to premium membership, users unlocked a treasure trove of exclusive features. These features and options aimed at enhancing their vehicles. They included custom paint jobs, performance upgrades, and unique abilities. This expanded range of customization empowered users to fully express their racing style. They also gained access to a vast array of thrilling race tracks. These tracks are intricately designed to test players’ racing prowess like never before. They push the limits of speed and strategy in ever-changing environments. All in all, the Hot Wheels Racing Circuit offered an unparalleled racing experience.

Hot Wheels Racing Circuit featured many elements, including:

• Racers can choose from a multitude of different cars – from off-road vehicles with giant tires, to hot rod trucks with V10 engines, to fast-paced two-seater convertibles – that are as powerful as they are slick. This variety makes the Hot Wheels Racing Circuit truly unique.
• Weaponry choices will derail the competition with options such as missiles, fireballs and electromagnetic energy (of course, each weapon only harms the vehicle, not the virtual driver).
• Players can outfit their vehicles with cool accessories such as power boosters to enhance speed, fusion batteries for extra power, and rims to give cars that extra flair.
• In addition, a ton of bold paint colors will help players create a personalized ride designed to awe other racers in the Custom Showroom. Once the car is in the Showroom, other players engage with the community by rating members’ cars, which is another exciting aspect of the Hot Wheels Racing Circuit.
• Send friends one-to-one Challenges by selecting from a number of competitive modes including time, score or race position.

Hot Wheels Racing Circuit allowed players to design their own car with multiple paint schemes, body styles, and accessories. With these custom cars, players challenge friends to races and tournaments on out-of-this-world race tracks, highlighting the core experience of the Hot Wheels Racing Circuit.

Screenshots

Creative Direction and Production responsibilities included:

• Created Brand Guide for the Hot Wheels Racing Circuit
• Website UI & UX
• Programming strategy
• New Feature Sets
• Scheduling and Publish
• Product updates
• Produced original content
• Marketing support
• Ad Sales
• Day to day operations for the Hot Wheels Racing Circuit.