The Concept
Padua Farms is rooted in Ventura, CA. The farmers, consumers, produce, history and land all contribute to the inspiration for the identity program. Inspired by the iconic bells of the Camino Real the identity defines Padua Farms as local, loving and always fresh.
A bell in Orange County
Ventura County Map
Original 1914 US Patent
Logo
Mirroring two bell shapes created the "Bell Heart" symbol for Padua Farms main brand identity. A bright orange was chosen to capture the energy of Southern California. Green is the color of growth, the color of spring, of renewal and rebirth.
Brand Elements
Bell Heart
Ventura seal
BRAND EXTENSIONS
Creating the brand architecture
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