Padua Farms Identity

The Concept

Padua Farms is rooted in Ventura, CA. The farmers, consumers, produce, history and land all contribute to the inspiration for the identity program. Inspired by the iconic bells of the Camino Real the identity defines Padua Farms as local, loving and always fresh.

Camino Real bell in Orange County.

A bell in Orange County

Ventura County Map

Ventura County Map

1914 Camino Real Bell Patent

Original 1914 US Patent


Mirroring two bell shapes created the “Bell Heart” symbol for Padua Farms main brand identity. A bright orange was chosen to capture the energy of Southern California. Green is the color of growth, the color of spring, of renewal and rebirth.

Brand Elements

Bell Heart Ventura seal

Bell Heart 540 (1)
Ventura 540 (1)


Creating the brand architecture