Padua Farms Identity

The Concept

Padua Farms is rooted in Ventura, CA. The farmers, consumers, produce, history and land all contribute to the inspiration for the identity program. Inspired by the iconic bells of the Camino Real the identity defines Padua Farms as local, loving and always fresh.

El Camino Real - Orange
A bell in Orange County
Ventura County Map
Ventura County Map
1914 Camino Real Bell Patent
Original 1914 US Patent


Mirroring two bell shapes created the "Bell Heart" symbol for Padua Farms main brand identity. A bright orange was chosen to capture the energy of Southern California. Green is the color of growth, the color of spring, of renewal and rebirth.

Brand Elements

Bell Heart

Ventura seal

Bell Heart 540 (1)
Ventura 540 (1)


Creating the brand architecture