Project Category: Mattel
Creative Direction in Digital Entertainment: The Mattel Portfolio
Explore a comprehensive overview of digital creative direction and strategy by Alexander Westerman, focusing on his transformative work at Mattel Digital from 2009 to 2011. This portfolio showcases his leadership in evolving Mattel.com into a leading kids’ entertainment network, launching successful gaming and video platforms, and pioneering a “Creating the Future of Play” vision that unified Mattel’s corporate identity. Discover key projects, including brand identity revamps and digital initiatives for iconic brands like Hot Wheels and Barbie Girls, demonstrating a significant impact on audience engagement and digital presence.
