Up until the launch of the new network the Mattel website was a holding site for corporate communications.
With its broad portfolio of toy brands, Mattel wanted to increase awareness of its various product lines. The redesign of Mattel.com established a single destination for boys, girls, families and collectors to explore and play with familiar and unfamiliar brands.
The entry to the site experience is focused upon a mashup of brands where one can play videos or click to get more information. One could also zoom forward through the z-axis in order to arrive in different zones based upon Mattel's four key target audiences.
LEVERAGE NETWORK TO ENCOURAGE BRAND DISCOVERY
CREATING UNIQUE BRAND EXPERIENCES AND STORIES
Creative Direction and Production responsibilities included:
Website UI & UX
New Feature Sets
Scheduling and Publish
Produced original content
Day to day operations