Project Category: Guthy Renker
Portfolio landing page for Guthy | Renker
This portfolio landing page for Guthy | Renker on Alex Westerman’s website highlights his role as VP Digital Creative from 2012-2013. It details his oversight of creative for all digital platforms (website, e-commerce, mobile/tablet, social, digital video, and still direction/production) for major direct response brands like Proactiv, Meaningful Beauty, Sheer Cover, and WEN Hair Care.
Key accomplishments include:
Leading creative for a new Proactiv purchase flow, boosting results by 14%.
Successfully managing the digital launch of the new Proactiv+ product line.
Redesigning acquisition and retention digital experiences for Proactiv, Meaningful Beauty, and WEN Hair Care to drive efficiency and unify customer experiences.
Directing a video series with Cindy Crawford for Meaningful Beauty social outreach.
Creating, producing, and directing celebrity/talent photo shoots and digital TV spots.
The page showcases his involvement in creative strategy, design implementation, budget management, team leadership (25 designers, copywriters, and producers), and strategic partnerships with platforms like YouTube and Facebook. It also lists project categories such as Brand Identity, Campaigns, Photography, Print, Product, Video Content, and Website, specifically mentioning the Proactiv and WEN Haircare launches.
