Dapper, globetrotting spies were all the rage in the 1960s. Colognes of the decade followed suit with exotic odors and suave ad campaigns. The 1970s, in contrast, were a decade of brown, denim, corduroy and body hair. It’s no surprise that men’s scents became so musky and manly.

Here are some popular vintage men’s cologne ads from the 1960s and 1970s

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