Alex Archives | Alexander Westerman

What drives me? The need to create emotional connections to consumers and customers that last a lifetime.

Los Angeles Based Creative Director Alex Westerman Greenland Ice Sheet

Alexander Westerman

Concrete Architecture – Light as Air

Concrete architecture is often associated with cold, dreary, heartless, foreboding, institutional buildings. This ancient building material, first used by the Romans, when used right can appear to be lighter than air. Concrete buildings can welcome you to experience spaces in…

06 Feb

Michael Heizer’s Double Negative

A Birthday Wish Come True. Visiting Michael Heizer's Double Negative Double Negative is a piece of land art located in the Moapa Valley on Mormon Mesa (or Virgin River Mesa) near Overton, Nevada. Double Negative was completed in 1970.

23 Nov

Los Angeles Theater: How To Make A Mecca

Los Angeles Theater: How To Make A Mecca When people think of visiting Los Angeles, theater isn’t exactly on the top of their lists. Search around the Internet and you’ll find there’s a genuine consensus why tourists come to L.A.…

13 Dec

Road trip with my dog across the United States

Los Angeles to New York and back to Los Angeles. A 35-day road trip with my dog Felix. Instead of flying from Los Angeles to New York and then back again, like a normal human being, I decided it would…

31 Jul

Camping on the Greenland Ice Sheet

My very first camping trip ever and we decide to go camping on the ice sheet in Greenland! We started our trip in Kangerlussuaq, headed toward the Russell Glacier and finally hiked onto the ice sheet. Finding our way to…

11 Jul

Andre Gregory Directs Wallace Shawn’s The Designated Mourner

If the success of a socially conscious play that explores unconventional elements of the arts and relationships is its ability to make the audience think than The Designated Mourner triumphs. Told through three interwoven monologues, the Orwellian political story is…

28 Jun

Spinning at the Villa Savoye by Le Corbusier

Tour the iconic Villa Savoye by Le Corbusier – an easy day trip from Paris. I’ve always wanted to see the Villa Savoye designed by Le Corbusier in person, and I finally got the chance. It was well worth the…

24 Jun

MasterClass with Felix – Seeing Snow For the First Time

In this episode of MasterClass with Felix: Our Mexican rescue Felix sees snow for the very first time in his life. It’s so fun rediscovering “firsts” with our dog Felix. The exuberance and pure joy at discovering something that was…

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Alex Westerman