content marketing Archives | Alexander Westerman

Project Category: Mattel, Product, Website

In this short film Adoration of Art, I captured individuals and crowds looking at famous works of Western art in the world’s most popular museums. While looking at the “Adoration,” viewers are confronted with the act of looking itself and…

31 May

Urban Farming at Wattles Community Garden

Wattles Farm started in 1975, is one of the oldest surviving community gardens in the City of Los Angeles. It was among the first gardens that started under then Los Angeles Mayor Tom Bradley’s initiative to use public lands for…

19 Apr

David Hockney’s Pearblossom Highway

In 1986, David Hockney created the photographic collage titled Pearblossom Highway, 11-18th April 1986, #2. It is a unique interpretation of his California road trip on a stretch of highway, CA 138. About David Hockney’s Pearblossom Highway The scene not only…

05 May

Concrete Architecture – Light as Air

Concrete architecture is often associated with cold, dreary, heartless, foreboding, institutional buildings. This ancient building material, first used by the Romans when used correctly, can appear to be lighter than air. Concrete buildings can welcome you to experience spaces in…

06 Feb

Michael Heizer’s Double Negative

A Birthday Wish Come True. Visiting Michael Heizer's Double Negative Double Negative is a piece of land art located in the Moapa Valley on Mormon Mesa (or Virgin River Mesa) near Overton, Nevada. Double Negative was completed in 1970.

18 Sep

Adoration of Art

31 May

Urban Farming at Wattles Community Garden

11 May

Hiking and Camping on the Greenland Ice Sheet

Hiking and camping in Greenland is a must for anyone who wants to visit an alien world without leaving planet Earth! My very first camping trip ever and we decide to go camping on the ice sheet in Greenland! We…

19 Apr

David Hockney’s Pearblossom Highway

17 Feb

Spinning at the Nasir al-Mulk Mosque in Iran

The Nasir al-Mulk Mosque in Shiraz, Iran, was built during the Qajar dynasty by the order of Mirza Hasan Ali Nasir al Molk in 1888, which is famous for its magnificent interior decoration. The kaleidoscopes of gorgeous colors especially in…

Project Tag: content marketing

Project Tag: content marketing

Mattel Digital Network

Introduction

Project Tag: content marketing