TurboNick was Nickelodeon’s broadband video platform with unparalleled new features including continuous video streaming, customized play lists, content in multiple languages, the ability to search the broad Nickelodeon content library, and more. Kids had the opportunity to control their individual entertainment experiences and become “programmers” with mash-up applications, the ability to rate videos, or interactive games. Featuring Flash video technology, TurboNick allowed PC and Mac users to access hundreds of Nick long and short form programming videos online, including select new episodes immediately after they air on the network.
Since its initial soft launch (Sept. 20 to Oct. 1, 2005), TurboNick had generated close to 19 million content streams, an increase of +911% versus the previous year’s equivalent time period, which is almost 10 times the amount of streams for the same time period in 2005. TurboNick averaged 236,000 daily unique visitors, a +489% increase over previous year (source: Omniture SiteCatalyst). TurboNick was one of several multi platform experiences that allow kids to access Nickelodeon content, joining its Video on Demand offerings on cable, podcasts, Nick Arcade, and video clips through wireless providers, among others. In third quarter 2006, Nickelodeon television took the lead across all kid and tween demos, and achieved record Video on Demand numbers (Source: Nielsen Media Research and Rentrak).
Note: this is a recent capture from a web archive. Video do not display.
Promotional video showing the Mashup activity on TurboNick.
Integrated branding of the Kids’ Choice Awards
Screen capture showing the Mashup activity on TurboNick.