Lead the team that created the virtual world: Nicktropolis

Nickelodeon launched Nicktropolis on January 30, 2007, a completely new kid-targeted multi-media experience that offered visitors the opportunity to engage in a virtual world filled with their favorite web-based activities. At Nicktropolis kids for the first time had their own virtual community where they had the opportunity to play games, watch video, explore Nickelodeon-branded and original environments, interact with other kids or Nickelodeon characters in real time, and create their own personalized rooms.

Nicktropolis incorporated numerous safety features to ensure kids’ virtual playground experience is as safe as possible. Participation in Nicktropolis relied entirely on the anonymous registration system, which does not allow kids to divulge personal, identifiable information. As a result, it is COPPA compliant. Before entering Nicktropolis, a set of ground rules must be read and agreed to by the user, which are sent to the parent listed during registration.

As part of the safety features, parents have the option to control their child’s settings in Nicktropolis. This includes limiting their child’s chat settings and setting their security levels of where and with whom they can visit on Nicktropolis. Kids can also block users if they do not wish to interact with them. Kids can chat in real-time using pre-written messages and a sanitized, kid-appropriate dictionary which includes a foul language filter and limits the type of information kids can provide to other users. Parents’ must opt-in for their child to use the kid-appropriate dictionary. Nicktropolis is monitored, and features a “report button” should any concerns arise.

Some Stats

A Massive Community

Averaging 4 million registered unique users

Engaged Gamming

108 million game plays In the first six months

Time Spent

Average time spent: 45mins

Videos of Nicktropolis in Action

Sizzle reel showing the first version of the MMOG.

Nicktropolis opened in January of 2007. It was a very unique gaming experience for fans of the many popular Nickelodeon characters and television shows. You could visit Jimmy Neutron or even hang out at Spongebob’s Pineapple with your online Nicktropolis friends. It also had a super awesome carnival-like atmosphere by having midway games and carnival rides.

Lunch promo for a new feature: The Aquarium

The Aquarium area featured separate sub environments like “Lost Ships,” “Undersea Volcanos,” and “The Castle Ruins,” along with the ability to create, care for and play with your own pet fish. In its first two weeks, more than 500,000 individual fish were created.

My Nicktropolis Patents

Parental Control for Multiple Virtual Environments of a User

The patent is for a computerized method is for controlling a virtual environment of a user and includes providing, over a communications network, a plurality of virtual environments in which a user is able to interact with other users using electronic messaging.

System and method for controlling a virtual environment of a user

A method and a system for controlling a virtual environment of a user, e.g., a child is provided. In the virtual environment, users are able to interact with other users using messages.


Creative Direction and Production responsibilities included:

Digital brand guide

Website UI & UX

Programming strategy

New feature sets

Integrating unique sponsor opportunities

Scheduling and Publish

Product updates

Produced original content

Marketing support

Day to day operations

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