The Toy Factory interface was an innovative way for a child to create a wish list from items available for purchase through the Mattel Store. It inspired creativity and extended the brand when the kid outgrew the life of a toy. The Toy Factory allowed kids to customize their personal profile page by making a diorama out of Mattel’s popular and iconic brands; Barbie, Hot Wheels, American Girl, Monster High, Polly Pocket and etc.

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