Created and launched the e-commerce storefront for Mattel; an online shopping destination that offers a complete selection of Mattel products, informative content, and an immersive social shopping experience.
The MattelShop.com features innovative tools including ShopTogether, a social shopping tool from DecisionStep that allows anyone to browse the site together with family and friends anywhere around the world. The ShopTogether feature allows shoppers to chat in real-time regarding the toys they like most, just like one would do on a shopping trip.
The site includes a complete catalog of Mattel’s popular brands plus many other toys, games and licensed products. Shoppers can choose to shop by age, gender, play preference, or find the hottest new products on the big or small screen from Mattel’s entertainment related portfolio.
The Toy Factory interface was an innovative way for a child to create a wish list from items available for purchase through the Mattel Store.