Global launch of new website for JDate

When it comes down to it, users don’t need all the bells and whistles to find what they are looking for in an online dating product . They just want to be able to build a good profile, search for compatible people, and communicate effectively so they can get offline ASAP, and that’s exactly what JDate’s redesign was all about.

With millions of users worldwide, JDate is responsible for more Jewish marriages than all other online dating brands combined.

Profiles have never looked better.
– With a more eye-catching layout, user photos are expertly showcased.
– Increased room for details (like hobbies, interests and goals) helps others get to know members at-a-glance.
– Personal quote – a little nugget to share more about yourself.
Inbox is now organized by conversations rather than messages, so you can easily see all your communications.
Daily Matches feature is a simple, curated look at your best matches each and every day.

New Site Dashboard

Highlighted profile changes the color of profile so it stands out

Old Site Dashboard

The relaunch was a total overhaul from the ground up; design, UX & architecture:

Enhanced profiles

New Favorites list

Enhanced algorithm

Revamped Member Spotlight

Brand new Inbox

Brand new Inbox

All new UI

Highlighted profiles

Redesigned Profile

Enhanced profile with an attention-grabbing layout to better showcase photos, more space for descriptions, a place to include a quotes & likes showcase.

Old Profile

New Inbox

Inbox organized by conversations to keep track of your connections

Old Inbox

New Search Interface

Easier navigation and streamlined communications tools to make connections faster

Legacy Search Page

Creative direction responsibilities included:

Digital brand guide

Website UI & UX

Sales Copy

Celebrity photography

Commercial spots


Editorial copy

Product photography

Social extensions

Video content

Simplified Onboarding

JDate New User Onboarding
JDate New User Onboarding
JDate New User Onboarding

Sample screenshots of the natural onboarding selection inputs.

Sample Landing Pages (Always changing Always optimizating)

JDate Splash Page
JDate Landing Page
JDate Splash Page v2
JDate Website Redesign was last modified: by