Alexander Westerman | Creative Director

Welcome to the portfolio and blog of Alex Westerman. Who is Alex Westerman? Well, that's me. I am a creative director based in Los Angeles, CA.  I'm an award-winning and forward-thinking creative strategist with extensive experience conceptualizing and creating exceptionally innovative works for Fortune 500 internationally respected brands, including Spark Networks (JDate, ChristianMingle), Guthy-Renker (Proactiv, Meaningful Beauty, WEN), Mattel, and Nickelodeon. Exemplary qualifications in multi-platform brand engagement, customer experience strategy design/execution, creative strategy development, and creative storytelling.

creative philosophy

My strong articulation of creative philosophy and history of outstanding concept ideation and award-winning creative has earned me many awards and distinctions.

15+ years of experience

As an accomplished creative director and marketing executive, I've designed, developed, and created unique brand stories increasing brand recognition and sales in diverse markets across the globe. I pride myself in my ability to lead complex design projects from concept to completion and ongoing maintenance.

multifaceted career

My multifaceted career has included innovative work and first to market in the digital space, e-commerce, video for web, mobile - web and apps, tablet, branded entertainment, games, and virtual worlds. As a versatile professional, I have exceeded expectations in the areas of retail design, trade show design, broadcast commercials, print advertising, entertainment performances, and promotional events. My creative direction acumen easily translates across channels and platforms.


    • Practical and hands-on experience overseeing the brand expression, design, and experience across multiple channels. Notable leadership acumen includes providing vision and direction to the creative team and motivating them to complete projects in alignment with organizational standards and expectations.
    • Amassed an impressive portfolio that showcases innovative digital creative solution for iconic brands including Proactiv, Meaningful Beauty, WEN Hair Care, Barbie, Hot Wheels, Nickelodeon, JDate, and ChristianMingle.
    • Fully own and possess a strong articulation of creative philosophy and a history of outstanding concept ideation and award-winning creative. Extremely adept at guiding original works in the digital and social space.
    • Enterprising problem-solver with a sophisticated eye for style, detail, and accuracy. Outstanding work ethic and an unmatched commitment to integrity, tact, diplomacy in addition to a sincere commitment to service excellence.

Fun Facts About Alex

Currently, Alex lives in Los Angeles with his husband, David, and dog, Felix. Alex and David were married on April 12, 2014. The ceremony took place aboard the top deck of a StarLine tour bus in front of the historic courtyard of Grauman's Chinese Theater in Hollywood. Their friend, Tanya Giles, officiated.  The grooms made their way to the bus in two conga lines made up of the flower girls, ring bearers, tourists and several buskers dressed as Jack Sparrow, Darth Vader and Wonder Woman.  The reception was held at Soho House in West Hollywood. Check out the photos from the wedding.

Companies I've Worked With

Portfolios of the Los Angeles based creative director Alexander Westerman. Throughout his career, he has had the privilege to create works for some of the largest brands.

Project Highlights From Portfolio

A few projects from throughout my career. Click to go deeper into a specific project or click here to see portfolios and companies I've worked with.

What drives me? The need to create emotional connections to consumers and customers that last a lifetime.

Alex Westerman

Creative Director (based in los angeles)
Blog banner for Creative Director Alexander Westerman


Should The Government Bailout Regional Theater Companies?

August 25, 2023
The theater has been an integral part of American culture for centuries. It has entertained millions, inspired them, and helped reflect the societal changes that made the nation what it is today. However, in the wake of the pandemic, regional theater companies nationwide have been struggling to survive. While the government has bailed out industries like the airline and restaurant industries, regional theaters have been left out in the cold. In this article, we will…

The Enduring Legacy of Yoko Ono: Exploring the Works of a Pioneering Multimedia Artist, Singer-Songwriter, and Peace Activist

July 15, 2023
Yoko Ono is a revolutionary and groundbreaking artist whose influence will be felt for years to come. Yoko Ono's influence spans far beyond her controversial relationship with John Lennon. For decades, she has been an integral part of the art world and a driving force for change. Her works, ranging from performance art and film making to music composition and writing poetry, have inspired countless artists and activists. As we explore her most influential pieces,…

Masterclass with Felix, the dog

June 29, 2023
Unleashing Felix: The Mindful Dog Taking the World by Storm Calling all dog lovers and seekers of wisdom! Get ready for the ultimate life lessons…

Smokey Crunchy Chickpeas

May 23, 2023
The humble chickpea has a long and storied history throughout many parts of the world - particularly in North Africa, the Middle East, and the…

A Little More About Alex

Alexander Westerman's creative background is diverse. He was classically trained as a ballet dancer studying at The School of American Ballet in NYC. While attending Ithaca College he choreographed ballets for the dance school, two of which were critical successes: La Belle et la Bete and Flight of Icarus.

Alex is an accomplished creative director and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in his career to digital and e-commerce more recently.  Westerman has a proven track record and ability to inspire, motivate and empower those around him.

For the last ten years, Alex has primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games, and virtual worlds. Recent “real life” creative direction and experiences have been retail design, trade show design, entertainment performances, and promotional events. Alex Westerman has also produced print advertising, OOH and broadcast commercials.