Alexander Westerman | Creative Director
Welcome to the portfolio and blog of Alex Westerman. Who is Alex Westerman? Well, that's me. I am a creative director based in Los Angeles, CA. I'm an award-winning and forward-thinking creative strategist with extensive experience conceptualizing and creating exceptionally innovative works for Fortune 500 internationally respected brands, including Spark Networks (JDate, ChristianMingle), Guthy-Renker (Proactiv, Meaningful Beauty, WEN), Mattel, and Nickelodeon. Exemplary qualifications in multi-platform brand engagement, customer experience strategy design/execution, creative strategy development, and creative storytelling.
My strong articulation of creative philosophy and history of outstanding concept ideation and award-winning creative has earned me many awards and distinctions.
15+ years of experience
As an accomplished creative director and marketing executive, I've designed, developed, and created unique brand stories increasing brand recognition and sales in diverse markets across the globe. I pride myself in my ability to lead complex design projects from concept to completion and ongoing maintenance.
My multifaceted career has included innovative work and first to market in the digital space, e-commerce, video for web, mobile - web and apps, tablet, branded entertainment, games, and virtual worlds. As a versatile professional, I have exceeded expectations in the areas of retail design, trade show design, broadcast commercials, print advertising, entertainment performances, and promotional events. My creative direction acumen easily translates across channels and platforms.
- Practical and hands-on experience overseeing the brand expression, design, and experience across multiple channels. Notable leadership acumen includes providing vision and direction to the creative team and motivating them to complete projects in alignment with organizational standards and expectations.
- Amassed an impressive portfolio that showcases innovative digital creative solution for iconic brands including Proactiv, Meaningful Beauty, WEN Hair Care, Barbie, Hot Wheels, Nickelodeon, JDate, and ChristianMingle.
- Fully own and possess a strong articulation of creative philosophy and a history of outstanding concept ideation and award-winning creative. Extremely adept at guiding original works in the digital and social space.
- Enterprising problem-solver with a sophisticated eye for style, detail, and accuracy. Outstanding work ethic and an unmatched commitment to integrity, tact, diplomacy in addition to a sincere commitment to service excellence.
Fun Facts About Alex
Currently, Alex lives in Los Angeles with his husband, David, and dog, Felix. Alex and David were married on April 12, 2014. The ceremony took place aboard the top deck of a StarLine tour bus in front of the historic courtyard of Grauman's Chinese Theater in Hollywood. Their friend, Tanya Giles, officiated. The grooms made their way to the bus in two conga lines made up of the flower girls, ring bearers, tourists and several buskers dressed as Jack Sparrow, Darth Vader and Wonder Woman. The reception was held at Soho House in West Hollywood. Check out the photos from the wedding.
Companies I've Worked With
Portfolios of the Los Angeles based creative director Alexander Westerman. Throughout his career, he has had the privilege to create works for some of the largest brands.
Project Highlights From Portfolio
A few projects from throughout my career. Click to go deeper into a specific project or click here to see portfolios and companies I've worked with.
JDate Print ADs
JDate Launch Promotion
Hot Wheels Racing Circuit
Hot Wheels – Sizzle Reel
Barbie Girls – Sizzle Reel
What drives me? The need to create emotional connections to consumers and customers that last a lifetime.
Gorilla Trekking in Uganda’s Bwindi Impenetrable Forest
RadicalZoo – a streamer before its time
- Famous Buildings
- Film & TV & Streamers
- Graphic Design
- Land art
- Middle East
- Musical Theater
- New York
- Performing Arts
- United States
- Virtual Reality
- Visual Arts
The Elderflower Rose Gimlet: A Botanical Cocktail for Your Next Party
Bourbon Brown Butter Chocolate Chip Cookies
New York Times article about my streaming platform I created in 2001
Our busy little beaver
Dog best friends play tug of war
A Little More About Alex
Alexander Westerman's creative background is diverse. He was classically trained as a ballet dancer studying at The School of American Ballet in NYC. While attending Ithaca College he choreographed ballets for the dance school, two of which were critical successes: La Belle et la Bete and Flight of Icarus.
Alex is an accomplished creative director and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in his career to digital and e-commerce more recently. Westerman has a proven track record and ability to inspire, motivate and empower those around him.
For the last ten years, Alex has primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games, and virtual worlds. Recent “real life” creative direction and experiences have been retail design, trade show design, entertainment performances, and promotional events. Alex Westerman has also produced print advertising, OOH and broadcast commercials.
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