Alexander Westerman | Creative Director

Welcome to the portfolio and blog of Alex Westerman. Who is Alex Westerman? Well, that's me. I am a creative director based in Los Angeles, CA.  I'm an award-winning and forward-thinking creative strategist with extensive experience conceptualizing and creating exceptionally innovative works for Fortune 500 internationally respected brands, including Spark Networks (JDate, ChristianMingle), Guthy-Renker (Proactiv, Meaningful Beauty, WEN), Mattel, and Nickelodeon. Exemplary qualifications in multi-platform brand engagement, customer experience strategy design/execution, creative strategy development, and creative storytelling.

creative philosophy

My strong articulation of creative philosophy and history of outstanding concept ideation and award-winning creative has earned me many awards and distinctions.

15+ years of experience

As an accomplished creative director and marketing executive, I've designed, developed, and created unique brand stories increasing brand recognition and sales in diverse markets across the globe. I pride myself in my ability to lead complex design projects from concept to completion and ongoing maintenance.

multifaceted career

My multifaceted career has included innovative work and first to market in the digital space, e-commerce, video for web, mobile - web and apps, tablet, branded entertainment, games, and virtual worlds. As a versatile professional, I have exceeded expectations in the areas of retail design, trade show design, broadcast commercials, print advertising, entertainment performances, and promotional events. My creative direction acumen easily translates across channels and platforms.

Skills

    • Practical and hands-on experience overseeing the brand expression, design, and experience across multiple channels. Notable leadership acumen includes providing vision and direction to the creative team and motivating them to complete projects in alignment with organizational standards and expectations.
    • Amassed an impressive portfolio that showcases innovative digital creative solution for iconic brands including Proactiv, Meaningful Beauty, WEN Hair Care, Barbie, Hot Wheels, Nickelodeon, JDate, and ChristianMingle.
    • Fully own and possess a strong articulation of creative philosophy and a history of outstanding concept ideation and award-winning creative. Extremely adept at guiding original works in the digital and social space.
    • Enterprising problem-solver with a sophisticated eye for style, detail, and accuracy. Outstanding work ethic and an unmatched commitment to integrity, tact, diplomacy in addition to a sincere commitment to service excellence.

Fun Facts About Alex

Currently, Alex lives in Los Angeles with his husband, David, and dog, Felix. Alex and David were married on April 12, 2014. The ceremony took place aboard the top deck of a StarLine tour bus in front of the historic courtyard of Grauman's Chinese Theater in Hollywood. Their friend, Tanya Giles, officiated.  The grooms made their way to the bus in two conga lines made up of the flower girls, ring bearers, tourists and several buskers dressed as Jack Sparrow, Darth Vader and Wonder Woman.  The reception was held at Soho House in West Hollywood. Check out the photos from the wedding.

Companies I've Worked With

Portfolios of the Los Angeles based creative director Alexander Westerman. Throughout his career, he has had the privilege to create works for some of the largest brands.

Project Highlights From Portfolio

A few projects from throughout my career. Click to go deeper into a specific project or click here to see portfolios and companies I've worked with.

What drives me? The need to create emotional connections to consumers and customers that last a lifetime.

Alex Westerman

Creative Director (based in los angeles)
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FEATURED POSTS

Adoration of Art

September 18, 2020
In this short film Adoration of Art, I captured individuals and crowds looking at famous works of Western art in the world’s most popular museums. While looking at the “Adoration,” viewers are confronted with the act of looking itself and the social complexities of seeing and being seen. Furthermore, the adoration of art exposes the juxtaposition of contemporary tourists viewing the paintings raises the question about the idea of time. Finally, the video asks what…

Urban Farming at Wattles Community Garden

May 31, 2020
Wattles Farm started in 1975, is one of the oldest surviving community gardens in the City of Los Angeles. It was among the first gardens that started under then Los Angeles Mayor Tom Bradley’s initiative to use public lands for community gardening. The initiative had been inspired by the victory gardens of World War I and World War II. Wattles Farm History The garden is part of Wattles Park (Mansion & Gardens), a Los Angeles…

A Little More About Alex

Alexander Westerman's creative background is diverse. He was classically trained as a ballet dancer studying at The School of American Ballet in NYC. While attending Ithaca College he choreographed ballets for the dance school, two of which were critical successes: La Belle et la Bete and Flight of Icarus.

Alex is an accomplished creative director and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in his career to digital and e-commerce more recently.  Westerman has a proven track record and ability to inspire, motivate and empower those around him.

For the last ten years, Alex has primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games, and virtual worlds. Recent “real life” creative direction and experiences have been retail design, trade show design, entertainment performances, and promotional events. Alex Westerman has also produced print advertising, OOH and broadcast commercials.