Hi. I’m Alex.


Alexander Westerman is an award-winning Creative Director, Producer, and Marketer, with a background in digital marketing, eCommerce, television, film, retail, and theater/live events.

As a creative director, Alex has succeeded in translating strategic goals to create an audience connection that achieves the goals set by the companies and productions he has worked with. In New York City, he began his career in art direction and designed film, television, and theater. He has worked in the digital space for the past ten years with experience including brand identity, eCommerce, video (development & production), websites, mobile, social, tablet, branded entertainment (games and experiences), virtual worlds and cloud-based experiences.


Alex Westerman's skills are broad, from print to web to theatrical set and environment design. He has leveraged those skills for big brands looking to connect with their consumers wherever they are and in ways that make the most sense with a brand’s core DNA.


Currently, Alex lives in Los Angeles with his husband, David, and dog, Felix. Alex and David were married on April 12, 2014. The ceremony took place aboard the top deck of a StarLine tour bus in front of the historic courtyard of Grauman's Chinese Theater in Hollywood. Their friend, Tanya Giles, officiated.  The grooms made their way to the bus in two conga lines made up of the flower girls, ring bearers, tourists and several buskers dressed as Jack Sparrow, Darth Vader and Wonder Woman.  The reception was held at Soho House in West Hollywood. Check out the photos from the wedding.


Portfolios of the Los Angeles based creative director Alexander Westerman. Throughout his career, he has had the privilege to create works for some of the largest brands.


A few projects from throughout my career. Click to go deeper into a specific project or click here to see portfolios and companies I've worked with.

Need a more visual representation of what I can do for you? Feel free to view my recent work, if you have any questions please don't hesitate to ask. Enjoy!

"What drives me? The need to create emotional connections to consumers and customers that last a lifetime."

Alexander Westerman
Creative Director

Michael Heizer's Double Negative

Michael Heizer’s Double Negative

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A Birthday Wish Come True. Visiting Michael Heizer’s Double Negative Double Negative is a piece of land art located in the Moapa Valley on Mormon Mesa (or Virgin River Mesa) near Overton, Nevada. Double Negative was completed in 1970.
Los Angeles Theater

Los Angeles Theater: How To Make A Mecca

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Los Angeles Theater: How To Make A Mecca When people think of visiting Los Angeles, the theater isn’t exactly on the top of their lists. Search around the Internet and you’ll find there’s a genuine consensus why tourists come to L.A. DisneylandVenice BoardwalkThe Farmer’s Market & The GroveGrauman’s Chinese Theater and the Hollywood Walk of FameUniversal Studios HollywoodThe Getty CenterRodeo DriveGriffith ObservatoryPhilippe’s (French Dip Sandwich)Watts Towers “L.A. Theater” doesn’t come close to landing on this…
Set design for Galileo

Set Design for Theater and Film

August 15, 2022
My early work as a set designer. Here are some models and drawings for produced and unproduced works. Life of Galileo Life of Galileo is regarded as one of the German playwrights Bertolt Brecht’s greatest masterpieces. The play follows legendary astronomer…

Urban Farming at Wattles Community Garden

May 31, 2020
Wattles Farm started in 1975, is one of the oldest surviving community gardens in the City of Los Angeles. It was among the first gardens that started under then Los Angeles Mayor Tom Bradley’s initiative to use public lands for…
Camping in Greenland

Hiking and Camping on the Greenland Ice Sheet

May 11, 2020
Hiking and camping in Greenland is a must for anyone who wants to visit an alien world without leaving planet Earth! My very first camping trip ever and we decide to go camping on the ice sheet in Greenland! We…
David Hockney Pearblossom Highway

David Hockney’s Pearblossom Highway

April 19, 2020
In 1986, David Hockney created the photographic collage titled Pearblossom Highway, 11-18th April 1986, #2. It is a unique interpretation of his California road trip on a stretch of highway, CA 138. About David Hockney’s Pearblossom Highway The scene not only…
The Complete Guide to Traveling With Your Dog

Road trip with my dog across the United States

December 13, 2019
Los Angeles to New York and back to Los Angeles. Two 35-day road trips with my dog Felix. Instead of flying from Los Angeles to New York and then back again, like a normal human being, I decided it would…

Andre Gregory Directs Wallace Shawn’s The Designated Mourner

July 11, 2019
If the success of a socially conscious play that explores unconventional elements of the arts and relationships is its ability to make the audience think than The Designated Mourner triumphs. Told through three interwoven monologues, the Orwellian political story is…

A Little More About Alex

Alexander Westerman's creative background is diverse. He was classically trained as a ballet dancer studying at The School of American Ballet in NYC. While attending Ithaca College he choreographed ballets for the dance school, two of which were critical successes: La Belle et la Bete and Flight of Icarus.

Alex Westerman is an accomplished creative director and marketing executive with over 20 years in transmedia brand engagement and audience experiences -- from set design and art direction earlier in his career to digital and e-commerce more recently.  Westerman has a proven track record and ability to inspire, motivate and empower those around him.

For the last ten years Alex has primarily worked in the digital space with experience in brand, e-commerce, video creative (broadcast and digital), mobile/tablet (web and apps), branded entertainment, casual games and virtual worlds. Recent “real life” creative direction and experiences have been retail design, trade show design, entertainment performances and promotional events. Alex Westerman has also produced print advertising, OOH and broadcast commercials.