Global launch of the Mattel Shop

Created and launched the e-commerce storefront for Mattel; an online shopping destination that offers a complete selection of Mattel products, informative content, and an immersive social shopping experience.

The MattelShop.com features innovative tools including ShopTogether, a social shopping tool from DecisionStep that allows anyone to browse the site together with family and friends anywhere around the world. The ShopTogether feature allows shoppers to chat in real-time regarding the toys they like most, just like one would do on a shopping trip.

The site includes a complete catalog of Mattel’s popular brands plus many other toys, games and licensed products. Shoppers can choose to shop by age, gender, play preference, or find the hottest new products on the big or small screen from Mattel’s entertainment related portfolio.

Mattel e-commerce innovations include:

  • Shop Together: MattelShop.com shoppers will be able to invite friends and family to browse the Web site with them, so they can see what products others are looking at and “talk” about them at the same time using real-time chat.
  • ConciseClick: When watching videos, this rollover-and-click technology provides a description, price and opportunity to drop products immediately into a shopping cart.
  • Play Pattern Navigation: Shoppers can navigate the site based on child’s play behaviors.

A Sample of Creative for Mattel Shop


Mattel Toy Factory

The Toy Factory interface was an innovative way for a child to create a wish list from items available for purchase through the Mattel Store.


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