Mattel.com History
Up until the launch of the new network the Mattel website was a holding site for corporate communications.
Mattel Digital
With its broad portfolio of toy brands, Mattel wanted to increase awareness of its various product lines. The redesign of Mattel.com established a single destination for boys, girls, families and collectors to explore and play with familiar and unfamiliar brands.
The entry to the site experience is focused upon a mashup of brands where one can play videos or click to get more information. One could also zoom forward through the z-axis in order to arrive in different zones based upon Mattel's four key target audiences.