Global launch of new identity for ChristianMingle is geared towards those singles looking for fulfilling relationships rooted in the Christian faith. The membership base at is filled with a large, diverse group of singles looking for long, meaningful relationships. They are not all extremely religious, but value their faith and appreciate a partner that does as well. The site is more female than male and singles tend to be over 35. Most members are looking for committed relationships, but some members are also looking for friendship and companionship with members of a common Christian faith.

We redesigned to reflect today’s single Christians who are looking at love and relationships in a new way. Our new site has a brighter, more relaxed look and tone because your experience should be easy and enjoyable. Sure, love is the ultimate goal, but the process of meeting many like-minded people holds so much value. You might start a long-term relationship or a loyal friendship – all new connections hold great potential.

New Site Dashboard

Highlighted profile changes the color of profile so it stands out

Old Site Dashboard

The relaunch was a total overhaul from the ground up; design, UX & architecture:

Enhanced profiles

New ``Favorites” list

Enhanced algorithm

Revamped Member Spotlight

Brand new Inbox

All new UI

Highlighted profiles

Redesigned Profile

Enhanced profile with an attention-grabbing layout to better showcase photos, more space for descriptions, a place to include a quotes & likes showcase.

Old Profile

New Inbox

Inbox organized by conversations to keep track of your connections

Old Inbox

New Search Interface

Easier navigation and streamlined communications tools to make connections faster

Legacy Search Page

Creative direction responsibilities included:

Digital brand guide

Website UI & UX

Sales Copy

Celebrity photography

Commercial spots


Editorial copy

Product photography

Social extensions

Video content

A Sample of Landing Pages

ChristianMingle Website Redesign was last modified: by