Barbie Girls

Barbie Girls Logo

Barbie Girls launched globally, providing girls with “virtually” everything they could want online, including giving girls the opportunity to create a highly personalized avatar and “move” it throughout the Barbie Girls world, design their own rooms, shop with B Bucks (virtual currency) that girls can also earn, play games, watch videos and have real-time chats with other girls online. With 4 million users registered to-date, the site had been a runaway success.

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