Guthy | Renker

Guthy Renker (Proactiv, Meaningful Beauty & WEN Haircare)

Position: Vice President Digital
Years: 2013 – 2014

Oversaw creative for all domestic and international website, e­commerce, mobile/tablet, social, digital video and still direction and production (display media, digital TV spots and marketing materials) for all brands of the largest direct response company in the world (Proactiv, Meaningful Beauty, Sheer Cover, WEN Hair Care and others).

Developed creative strategy to best achieve business/project goals, oversaw design and implementation of creative, managed budgets and led team of 25 designers (graphic, illustration, UX/UI, Flash & print), copy writers and producers.

Was involved with new business and strategic partnerships that furthered the company’s digital creative goals: branded channels and sales for YouTube, Facebook, Connected TVs and emerging marketing channels. Created, produced and directed all celebrity/talent photo shoots and digital TV spots.

Sample Projects

  • All
  • Proactiv
  • WEN
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